Even though the procedure it’s not new, one of the latest trends taking over the beauty industry by storm is permanent lip makeup (lip blushing). So if you were looking for a way to ...

Each microblading procedure is a story on its own. If you ever had a session where pigment won’t stick, or your lines look more like a Picasso painting than a perfect brow ...

Life-long learning is necessary for any career you choose. If you want to stay relevant, you have to learn new things - it’s simple. But what does continuous education means in the beauty industry?

As the founder and main artist of Perma Beauty, Didar Cyrus passionately believes in the symbiotic relationship between art and science in the cosmetic industry.